Privacy Policy

1. Scope and Relationship to Health Information

This Policy applies to information collected through our public website, scheduling pages, lead forms, general inquiries, advertising interactions, and other nonclinical online services. It does not replace our Notice of Privacy Practices, which explains how we use and disclose protected health information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA") and other applicable health privacy laws.

Information you submit through a secure patient portal, health intake form, virtual consultation platform, laboratory process, or direct clinical communication may become part of your medical record and will be handled under our Notice of Privacy Practices and applicable law.

2. Information We Collect

Information You Provide:

Contact and Identity Information: Name, email address, telephone number, mailing address, date of birth, and other information used to identify or contact you.

Scheduling Information: Appointment requests, availability, consultation type, and related scheduling details.

Communications: Information contained in emails, text messages, telephone calls, reviews, surveys, and other communications with us.

Transaction Information: Enrollment details and limited billing information. Payment-card information is processed by secure third-party payment processors rather than stored directly by us.

Health-Related Information: General health goals, wellness history, laboratory information, and other information you voluntarily provide in connection with care. When maintained by us as PHI, this information is governed by our Notice of Privacy Practices.

Information Collected Automatically:

• Internet Protocol (IP) address, browser type, operating system, device type, referral source, pages viewed, links clicked, and approximate location derived from an IP address.
• Cookie identifiers and similar technical information used to operate, secure, measure, and improve website functionality.

3. How We Use Information

We may use collected information to:

• Operate, maintain, secure, and improve our website, ad experience, and services.
• Respond to inquiries and schedule 1-on-1 consultations.
• Verify identity, eligibility, and geographic location.
• Provide virtual consultations and related health care services when a practitioner relationship has been established.
• Process payments, coordinate laboratory services, arrange partner care, and provide customer support.
• Send service-related notices, appointment reminders, policy updates, and administrative communications.
• Send marketing communications when permitted by law and consistent with your preferences.
• Detect fraud, misuse, security incidents, and legal or regulatory violations.
• Comply with legal obligations and enforce our agreements.

We do not use information submitted through clinical intake, scheduling, or consultation communications for targeted advertising.

4. How We Disclose Information

We do not sell or rent patient lists or PHI. We may disclose nonclinical information as reasonably necessary to:

Service Providers & Business Associates: Website hosting, scheduling platforms, secure communication vendors, payment processors, data storage, analytics, customer support, and professional advisers.

Clinical Partners: Diagnostic laboratories, licensed health care professionals, and other persons involved in care operations as permitted by law.

Legal & Safety Purposes: Comply with law, court orders, subpoenas, licensing requirements, audits, or government requests; protect safety and rights; and prevent fraud.

Business Transactions: Evaluate or complete a merger, acquisition, reorganization, or sale of assets, subject to standard confidentiality requirements.

Vendors that handle PHI on our behalf are required to protect it as required by applicable law and a Business Associate Agreement (BAA).

5. Cookies, Analytics, and Advertising Technologies

Our website may use cookies and similar technologies needed for basic operation, security, performance, and traffic measurement. We may use analytics services to understand aggregate website usage. We do not authorize analytics or advertising tools to use PHI submitted through secure clinical pages for advertising purposes.

You can control cookies through your browser settings. Where applicable law requires consent or an opt-out mechanism, we will provide it.

6. Email, Telephone, and Text Messages

When you provide contact information, we may use it for consultation scheduling, appointment reminders, communication regarding services, account administration, and service messages. Standard email and SMS text messaging may not be fully secure; sensitive clinical matters should be communicated through secure direct channels.

By providing a mobile phone number, you consent to service-related calls and text messages. Message and data rates may apply. Marketing text messages, if any, require express consent and are never a condition of purchasing services. You may opt out of promotional marketing text messages at any time by replying STOP. Opting out does not prevent transactional messages necessary for appointment reminders, safety, billing, or legal compliance.

7. Security and Retention

We use administrative, technical, and physical safeguards designed to protect personal information. No internet transmission or storage system can be guaranteed to be completely secure. If a security breach occurs, we will provide notifications as required by law.

We retain information for as long as reasonably necessary for the purposes described in this Policy, to maintain business records, resolve disputes, enforce agreements, and comply with legal, tax, licensing, and regulatory obligations.

8. Your Choices and Requests

• Unsubscribe from promotional emails using the included unsubscribe link.
• Opt out of text communications by replying STOP.
• Request corrections to general contact information by contacting us directly.
• Exercise medical-record rights as outlined in our Notice of Privacy Practices.

9. Age and Geographic Eligibility

Our consultation services are intended strictly for adults age 18 or older who are physically located in the state of Florida at the time services are provided. We do not knowingly collect information from or offer services to minors.

10. Third-Party Sites

Our website or ad forms may link to independent third-party services, including scheduling, laboratory, payment, or social media platforms. Their privacy practices are governed by their own respective policies, and we are not responsible for independent third-party websites.

11. Changes to This Policy

We may update this Policy to reflect changes in law, technology, vendors, or operational practices. The revised version will be posted with an updated Effective Date.

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